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Dumbing Down Radio

Allan Sniffen:

I suppose that, in a way, congratulations should go out to Clear Channel, CBS Radio and the rest of today's mega owners for managing to lower the bar so far that listeners now don't even know what they're missing...

If you don't know what a good radio personality can bring to a format then you've never heard music radio done well. It's not really your fault. It's what happens when radio stops trying to be the best it can be and, instead, tries to be the cheapest it can be.

Radio has always been an industry run by skinflints, but, back in the day at least skinflints promoted talent.

Pop quiz: Name three music radio disk jockeys - on AM or FM radio - who you listen to regularly during a typical week. Just three. Can't do it? You're not alone.

MORE: Radio station management may be uninterested in personalities who can host and provide music to an audience, but, as with much else involving mainstream media, bloggers will be there to fill the need.

By Ed Moltzen  ·  15 June 2006
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Not anymore. Back in the day I could have rattled off a laundry list of DJs I listened to regularly. Now I'm listening to XM in the car or my winamp at home. In the words of the Ataris, radio still sucks.

Posted by: michele at June 15, 2006 09:35 AM
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