Late Final
Late Final
Search for    
Howard Stern

Tim Blair points out some numbers that make Howard Stern look not-so-good. (Via Instapundit.)

The industry estimate Blair points to has Stern bringing between 1 million and 2 million listeners with him to pay radio, compared with 12 million he had on terrestrial radio.

While that translates into much less listener strength, it's starting to translate into a huge - and growing - revenue strength. CBS Radio clearly misses that revenue which, at Sirius, is between $13 million and $26 million per month just for subscriptions alone. And that doesn't include the advertising that is on the Howard Stern Show now.

Instapundit is comparing Stern to Maureen Dowd's experience with Times Select, but there's not much of a comparison. Sirius is growing revenue and subscribers. The Times Co.? Not so much.

And, perspective please. Howard Stern has brought between 1 and 2 million listeners with him in one quarter.

So, as a political force he isn't what he was in 2004. In fact, in 2004 he wasn't what he was in 2004. But, from a business and revenue perspective, it's hard to argue that his move to Sirius has been anything but a home run so far.

MORE: Speaking of which...

By Ed Moltzen  ·  13 April 2006
  ·  TrackBack (0)
0

Comments
Post a comment












Remember personal info?