Late Final
Late Final
Search for    
The Althouse Blog Death Pool (Not)

Actually, no, this isn't a death pool for Ann Althouse's blog, although she's giving some energy to a Pajamas Media death pool.

It's just so much silliness to wait, or hope, or pray for a blog or business venture to die - whether it's Pajamas Media, Althouse's blog, or CBS News.

The commentary/criticism has long since passed the "piling on" period for the Roger Simon-Charles Johnson venture.

Althouse has been one of the fiercest critics of Pajamas Media since it was in the idea stage. She's made many valid points - comparing it negatively to Blog Ads, among other things. (She's also made some good points about the site's content and business model.) Fair game: in the comments section of the dead pool item, she writes, "It's a little thing we call blogging."

But here are some things to take into a account:

1) Most new businesses die before they become successful. You're not exactly going out on a limb if you predict Pajamas Media will die because, frankly, it's a new business;

2) It does have $3.5 million in venture money. Even after a Rainbow Room launch event, there's quite a bit of road left on its map with what at best guess is a pretty slow burn rate;

3) Of new businesses that do become successful, it's very common for them to change business models, CEOs, focus and even names before taking off and becoming a success. (Folks, even The Beatles started out as The Quarrymen with Pete Best as its drummer.) One week after its ribbon-cutting ceremony is kind of early to start dancing on Pajamas Media's grave.

To be fair, Althouse isn't running the dead pool. She's just linking to it. But by this point it would be more fun to start a dead pool for the Pajamas Media dead pool. Eventually, the organization will find its voice, find its legs and become what it's going to become. It's got cash, it's got time and it's got bandwidth.

Maybe a year from now, The New York Times Company buys it. Or it hires a new CEO. Or it changes its name again. Or maybe it even hires Althouse as its ombudsman. Or maybe it's still Pajamas Media and is turning a profit.

But for now, the piling on has gotten even more boring than the name, "Open Source Media."

By Ed Moltzen  ·  23 November 2005
  ·  TrackBack (0)
0

Comments
Post a comment












Remember personal info?