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If You Don't Have Howard, You Have Jack

A lot of folks may wind up saying goodbye to the broadcast version of Howard Stern as early as tomorrow, according to MarksFriggin.com:

Howard heard that as of about 8 am tomorrow morning, they are going to switch to the Jack FM format and take his show off the air. They want to do it in the middle of the show so he's going to be saying goodbye now. Right now it seems that there will be 2 or 3 affiliates that are going to be doing this tomorrow morning. He said that this is the big F-You that the company is going to give him after 20 years of service that he put in at the company.

Joe Gandelman notes that some of his listeners have already started to leave, according to some ratings books, and writes:

Stern's problems with the FCC made him decide to go to satellite but, aside from that, he started changing the CONTENT of his show....from that of a radio talker whose audience tuned in for his off-the-wall comments on sex and political personalities to that of an angry broadcaster ticked off at those who fined him and, he feels, persecuted him.

Memo to HOWARD: People don't CARE about your personal problems after a certain point. You may see yourself as the Lenny Bruce of radio — but do you remember how Lenny Bruce wound up? It wasn't a good career move. Protest against the FCC is not what skyrocketed you into becoming a part of radio culture — unless you have a naked FCC commissioner on your show.

Anyone who has listened to Howard Stern for 20-plus years - back to his WNBC days - can say that he's been changing the content of his shows almost constantly since then. Sure, the most dramatic change came after his movie, Private Parts, came out and then after his divorce.

But a lot has remained the same. Consider:

In 1985, he spent his time mocking Soupy Sales and Don Imus and fighting with Pig Virus, a station executive. In 2005, he spends his time mocking President Bush and a host of celebrities, and fighting with Infinity executive Tom Chiusano. He and the FCC have remained adversarial to each other the entire time. (Remember his 1990s CD, "Crucified by the FCC?")

No, the content of the program hasn't changed, by and large. But cast members have changed. (Jackie Martling, Stuttering John and K.C. Armstrong have been replaced by Artie Lange, Sal the Stockbroker and a variety of other players.) Guests like Jessica Hahn are gone. Guests like Pamela Anderson are in.

And here's another thing to consider: His listeners are different. If you were 20 years old and listening to The Howard Stern Show in 1985, you're 40 now. Not everything that was funny to you then is funny to you now. Not everything you liked listening to then, you like listening to now.

Will he be better on Sirius? Well, for starters, just about everything is better on Sirius: the variety, the clarity, the commercial-free music, the quality of the talent. It's not about personalities having the ability to say dirty words. It's about listeners having choice when their taste in music, comedy, news or talk changes.

Of course, it'll cost $13 a month for that choice. But for many, it'll be worth the cost if they're tired of radio stations giving them nothing but Jack.

By Ed Moltzen  ·  24 October 2005
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