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Retail Advice

Advice to anyone who works in the electronics retail industry:

If a potential customer walks up to you and asks, "Are any of these MP3 players compatible with the Napster to Go service?", answer with anything - anything - other than a blank stare and a shrug.

And a memo to Napster: You many want to start providing some free, easy-to-understand marketing collateral to the retail outlets carrying products by your hardware partners. Right now, according to an informal survey, four five out of five are utterly clueless about your new service.

By Ed Moltzen  ·   1 August 2005
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