Alan Sniffen broke the story that one of New York's all-news AM radio stations, WCBS-AM 88, will be streaming their broadcasts over the web.

In addition, WCBS is forming a "Listener Advisory Council."

WCBS is one of Infinity Broadcasting's two news stations in New York (WINS being the other.) It's an important property and these two steps are probably not something that would have happened a year or more ago. It appears clear that Infinity is very fearful of losing listeners, losing revenue and become less relevant with every new subscriber XM Radio and Sirius pick up.

Infinity, by and large, has avoided leveraging the web to keep a hold of people's ears. Inviting listeners into the decisions of one of its most important radio stations isn't a light step, either.

It's pretty interesting to see what a little competition can do, isn't it?