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Millions Served

Last week, a clerk at a Long Island Best Buy had this to say: "Sorry. We have no more Sirius radios, or accessories, in the store. In fact, the whole region is out. Basically, right now, you can't buy a Sirius radio on Long Island."

Sold out.

And then, yesterday, this news crossed the wires:

SIRIUS SATELLITE RADIO PASSES ONE MILLION SUBSCRIBERS

The company says better hardware, good reviews and aggressive marketing are paying off. They refrained from taking a swipe at the lousy programming offered by broadcast radio.

(Sirius, by the way, still trails XM by a 3-to-1 margin.)

In total, that's 4 million, hardcore radio listeners - who, apparently, have spending money - who are gone from broadcast (and broadcast advertisers) forever.

By Ed Moltzen  ·  28 December 2004
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...and lets not forget the millions of iPod users creating their own radio stations.

Gone from broadcast radio. Forever.

Posted by: Roy at December 28, 2004 10:37 AM
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