This important news just crossed the wire:

After seven years of consistent gains, the U.S. beer market contracted 0.3% in 2003 to 2.8 billion 2.25-gallon cases, according to the latest Adams Beer Handbook published by Adams Beverage Group.

"Beer consumption clearly took a hit from the focus on low-carb diets,"
said Tiziana Mohorovic, spokesperson for Adams Beverage Group. "Increased
competition from spirits and wine products also took its toll."

First Coke, now this.